If you are currently in the market for having a logo designed then you might have noticed some adverts whereby people claim you can have the job done for as little as $5. Now, we know that this does sound rather enticing, but to be perfectly honest you should just walk on by this offer and we are going to examine why that is the case.
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However, it is important for you to consider that there is more to life than just always trying to get a bargain and that becomes even more important when you are dealing with something such as the logo for your business or website. We are not saying that the people that do this job for such little money are conning you because generally speaking you do get what you paid for, but at this point, we are going to study why you need to pay more for your logo.
The Problem of the $5 Logo.
If you can move past the idea that this is a bargain and let us look at why there are so many problems associated with paying so little for a logo.
In the absolute vast majority of occasions, you will be paying somebody to use a program whereby they take a pre-existing template for a logo and add your name to it. This is the absolute plain and simple methods that are employed and even though your logo is technically unique, it is hardly going to be able to reflect your business in the way that a good logo should.
The people that do this job for such little money have a tendency to be able to really throw out those logos and there is little care or thought that goes into their production. It literally takes them minutes to do it and yet your logo is one of the most important marketing tools that you can have.
In other words, paying just $5 for a logo means you get a botch job whereby your logo looks the same as countless other people or companies and that is hardly a good thing.
Why You Must Avoid it.
By now, you should have become more aware of the various issues that are associated with paying so little for a logo but let us look at them in a bit more detail and give reasons as to why this option must be avoided.
1. It is not unique.
The designers may say that it is unique and technically this is true, but it really is stretching the imagination and your logo will just blend into the background.
2. It will not reflect your company.
A good logo has to reflect what your company is about and represent you and your brand. How can you expect this to be the case when no care or effort has been put into the development of the logo? Just using a simple template and adding your name does not equate to a concerted branding effort.
3. They do tend to look cheap.
You can tell the difference between a cheap logo made via a template and one that has been individually designed for you. The individually designed version is able to be blown up or shrunk down to different sizes and it does not change the quality. These templates are largely stuck to one size limiting what you can do with it.
4. You get little say in it all.
When you pay so little for something there is a very real feeling that you have next to no say in how things then evolve. This is a problem because you want to be involved in each and every aspect of your logo being designed from graphics to the font to the size and even the colors that are used. You need to know that the designer understands your intentions and what your business is about, but how can that happen when these cheap plug-in templates are being used?
As you can see, there are so many problems associated with paying this paltry sum to have your logo designed and our advice to you is to avoid this like the plague. The money that you invest in having a quality, and genuinely unique, logo designed is going to work its way back to you tenfold simply because it will reflect better on your brand and make you come across as more professional.
Just remember, you get what you pay for and you do not deserve to short-change yourself or your business.