When it comes to choosing the correct font for your website then there is more to it than the average person realizes. Rather than simply selecting something that you think just looks nice, there are various fonts that are just known to be more effective and pleasing on the eye compared to others.
So, that being said, how exactly do you choose the right font in the first place? How do you select from the thousands that are available and then have the confidence that you have made the correct decision?
Well, it is going to be slightly easier than you think.
Why the Correct Font is so Important.
Just immediately prior to going into details as to how to choose the font, we should explain why this is so important.
It has been shown via research that the type of fonts that are used on a website will have a direct impact on the way in which people then view that site. Also, the correct font is going to make it easier for them to read your site and to then understand what it is that you are saying. If it is not pleasant on the eye then they will have a tendency to just navigate away.
Also, it is known that different fonts will elicit different emotions and reactions in your visitors so you can change how you want people to perceive your website just by the font that you use. If you are wondering about some examples then think about how some fonts are more fun in nature and how that would not exactly work well on a website for an insurance company.
How to Choose that Font.
So now that we have addressed the issue of why the correct font is so important, we need to tackle how you choose it in the first place.
First, you need to get to grips with the different options that are out there and by this, we really do mean the fundamentals as there are just too many fonts to go through. You should be aware that most web projects are going to use sans serif options so stick to that form of typeface and things should work out well on your website.
Next, you need to be aware of the simple fact that fonts have to be legible on every single device and browser and you are best to stick to the traditional formats or those that are from Google Fonts just to make life easier. Typefaces that are too fancy may not come across well on other browsers or devices and that is why testing in advance is so important.
Furthermore, a number of designers will spend time dealing with the type and the layout and then focus on the font almost like an afterthought. This in itself can work exceptionally well as you get an idea of the tone of the text and can then find a font that fits in with that tone. Trying to fit things together in the opposite manner is certainly a lot trickier to do.
For this, think about the following questions to help you narrow down your options.
- What colors are being used on the page? This can influence the style of font.
- How busy is the page? Could it handle a more elaborate font or is simple going to be better?
- Is the page more formal or is it more casual?
- Is the text bold or light? Some fonts only really work well in one option.
The final point that we are going to look at here is connected to the load times because believe it or not, but each font is capable of loading at different speeds. This is where testing your site becomes even more important and you can make your life easier by testing it via Google as they can tell you the impact a font has on the loading speed before you put it on your page.
Overall, when it comes to choosing the correct font for your website then you can see how there are various key points to always keep in mind. You have to think about the style of the website, the message that is being put across, load times, colors, layouts, and so much more. In all honesty, you should complete almost every other part of the design before then selecting the font and by doing so you may very well prevent a major headache.